Amid the stories of Black Friday crowds, midnight shopping frenzies and Cyber Monday frenetic web browsing, there is a new story emerging. From Shop Small Saturday to #GivingTuesday, America is beginning to reframe it’s holiday traditions and what it means to give back.
Shop Small Saturday began in 2010, gaining popularity every year since, as a way to support local mom-and-pop type shops that are often overlooked amid the Black Friday ads. It mission is to educate the public and create a culture shift in how we exercise our financial decision making power to infuse local economies, support job creation, and focus on sustainability. From 2010 to 2012, Shop Small Saturday grew to 67% consumer awareness with over 5.5 billion dollars spent at locally owned businesses. It seeks to bring meaning and understanding to how we all essentially vote with our wallets every time we pull out our debit card.
#GivingTuesday is another national movement emerging as a holiday tradition and gaining momentum quickly. Started just last year, it’s mission is to create a national day of giving at the start of the annual holiday season. It celebrates and encourages charitable activities that support non-profit organizations. The results in 2012 alone were staggering, including partner organizations from all 50 states, and resulting in a 53% increase in giving as compared to the previous year. But #GivingTuesday is about more than just philanthropy. It’s about celebrating giving back to your community. It’s about giving of your talent, your time, your spirit. It’s about being men and women for others. In so many ways #GivingTuesday is just so Georgetown.
This year, Georgetown is participating in #GivingTuesday. Consider joining the movement and supporting Georgetown’s mission of men and women for others. As part of the #GivingTuesday celebration tomorrow, Alumni Career Services is hosting a webinar entitled Mastering Service in the Service of Others. We hope you will join us.
Share your story of service (@GUAlumni #GivingTuesday) and consider making a gift in celebration of #GivingTuesday.