Greetings from the Hilltop, blog readers! Whitney Pezza, Associate Director, Alumni Career Services, here to guest blog today, and share with you one of my new favorite books, “To Sell Is Human” by Daniel Pink.
I’m a longtime Daniel Pink fan, and I love his work. In fact, one of my proudest career moments was when Mr. Pink replied to one of my Hoya Gateway tweets. (Seriously, see the picture below). I recommend this particular book to anyone and everyone. Here’s the short summary:
Who should read it? Anyone who is interested in being a more effective persuader. Anyone who is interested in better understanding the people with whom they work and interact.
Why? According to Pink, everyone is in sales now, and in order to be an effective seller, it’s crucial to understand how to best persuade others to take action. The days of the sleazy car salesperson should be long behind us – sales is about much more thank most people think, and everyone is doing it. Pink commissioned a study that shows that people, from lawyers to teachers, spend 40% of their work time selling something.
Quotable: In an interview about his book, Daniel Pink discusses why the book and the traits he outlines within are pertinent to everyone, regardless of their industry, “Whether we’re selling an idea, a product, or ourselves, we need a high degree of openness, honesty, and transparency. It’s a very different world and a lot of the research shows that doing well in this world depends on having fundamentally human qualities — understanding people’s perspectives or leaving people better off.”
I hope you find the time to enjoy and learn from this book! Be sure the check out the discussion guide, too.