Guest Post by: Dean Brenner (C’91), The Latimer Group
Have you ever led a meeting, handed out the slide deck, began discussing the topic and while still on slide 1 or 2, most of your audience has already flipped to the last slide? I’m sure you’ve seen this before… Perhaps you’ve been the one flipping to the last slide, or perhaps you were the frustrated presenter. It happens all the time.
One of the questions I get asked most frequently is, “How do I prevent people from automatically skipping to the last slide?”
I usually respond by asking, “Why do you think they go there first?”
Everyone usually says some version of, “They want to see the summary information right away.”
And then I usually say, “Then if they want to see the last slide first, why do you put all that info on the last slide? Why make them wait?”
Business storytelling is counter-intuitive. This is not like a movie or a good book. The point is not to keep your audience in suspense until the very end. The point with business communication, especially in the 21st century, is to get to the point quickly, explain to people where you are taking them, and then backtrack just enough to explain to them how you got there.
Don’t make your audience wait. It will be better for them, and they’ll pay closer attention to what you have to say.
Dean Brenner (C’91) is a recognized expert in persuasive communication, and is the founder and president of The Latimer Group, an executive coaching and training firm that that specializes in creating powerful communication skills. Dean and his colleagues offer coaching and training to a global client list of Fortune 500 companies. In addition, Dean has written two books on effective communication, and is currently working on his third. Dean lives in Connecticut with his family. To learn more about Dean and The Latimer Group, please visit TheLatimerGroup.com.